Movie going is the #1 leisure activity in the U.S.
- Cinema is not just sight, sound and motion . . . it’s sight, sound and emotion.
Moviegoers are more educated, affluent and professional than the average U.S. population
- Average household income is $82,800, which is 14% higher than average U.S. person
Population 55+ attend the movies on average 1.8x each month
Movies attract millions of affluent consumers in a distraction-free environment
- No remote controls, DVRs or TiVo that allow consumers to skip your message
- Big screen ads capture consumers’ attention more than any other media.