Faith movies present a unique marketing opportunity
“It may be that the newfound faith in religious-oriented fare has made a lot of Hollywood decision makers believers in the marketing power of God.” (James Hirsen, J.D., M.A. in media psychology. Newsmax 2014)
Christians enjoying movies more than ever!
- Considerable profit margins for faith-oriented movies are evidence that the almost 40% of the U.S. who are active Christians engaged in their faith are a significant underserved audience hungering for quality content.
- Religious-themed films have long been produced and distributed independently, but what makes this year different is that box-office expectations for faith-based audiences are nearing equal footing with those for mainstream productions. (March 2013, Washington Times)