Consulting carries the weight of various expectation, but ultimately it is always meant to link outside experience with your organization’s current predicament to create a bridge of success…and undoubtedly that means looking for the ‘Secret Formula’.
Now, no one admits that they are looking for this ‘Secret Formula’, but it is the root expectation behind every decision to hire (or fire) a consultant. The executive looks at the problem… “we need our movie to perform as well as the last successful movie in this same genre so let’s hire someone who worked on the marketing campaign for it.” And then they’re shocked that their film, which was ‘so much better’ than the aforementioned successful movie, fails.
“The unfair thing about war: victory is claimed by all, failure to one alone.”
Just a few decades after Christ’s death and resurrection, the Roman historian, Tacitus penned this observation that fits just as well today for the movie industry as it does for the rise or fall of a church’s growth. Simply stated, Success has many fathers, but failure is an orphan. And so it is in Consulting.